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Search Engine Optimization (Seo) And Digital Marketing Analyst

Company: Futurex
Location: Pflugerville
Posted on: November 20, 2022

Job Description:

Futurex is seeking a Search Engine Optimization (SEO) and Digital Marketing Analyst for full-time employment.The SEO and Digital Marketing Analyst is responsible for driving traffic to the Futurex.Com and VirtuCrypt.Com websites, as well as promoting Futurex through content automation, campaign marketing, data segmentation, and data mining. The ideal candidate is someone who thrives in a challenging environment and enjoys being surrounded by an equally dedicated and motivated team.We are looking for candidates who have a strong analytical mindset, excellent writing and communication skills, and enjoy working in the online realm to connect with customers and improve brand awareness. Ideal candidates are well-versed in digital marketing techniques including e-mail marketing automation, link building, web-architecture, and analyzing and managing large quantities of data to determine content effectiveness and calculate marketing return on investment (MROI). We also want someone who loves to work with other people and can effectively communicate with individuals from a variety of technical and non-technical backgrounds.If this sounds like the type of environment you'd like to be part of, we encourage you to submit your application today.RequirementsBachelor's degree in marketing, communications, public relations, data science, or related fieldDemonstrated experience with Google Analytics, AdWords (PPC), and Webmaster ToolsFunctional understanding of HTML and CSS, SEO/SEM components, and related skillsExperience analyzing web-based architecture and content to improve SERPS, website speed, and overall ability for us to capture prospective customersAbility to analyze, interpret, and present performance data in a meaningful wayKnowledge of marketing automation platforms such as Marketo or PardotWell-informed on current trends in the SEO industryMotivated, self-starting, and eager to learnPRIMARY RESPONSIBILITIESDrive traffic to the Futurex.Com and VituCrypt.Com sites by optimizing web pages and digital content for SEO and overall awareness and reception of the Futurex brandDevelop quality link building and long-tail search strategies along with backend SEO components to improve web performance and effectivenessRecommend and implement data capture strategiesCalculate marketing return on investmentWork closely with marketing team to drive SEO/SEM during content creation and implementationLeverage collected data to improve upon existing digital marketing campaigns and overall executionAnalyze data and provide recommendations for the structure and use of marketing dataEvaluate marketing data using customer profiling, segmentation analysis, and general data analysis and mining to improve digital effectivenessProvide general support for a broad range of marketing initiatives and activitiesBenefitsHealth, dental, vision, life, and short/long-term disability insurancePaid vacation, holidays, and sick leaveCompetitive compensation and opportunities for advancementComplimentary gym membershipRetirement plan with employer contribution matchScenic corporate campus with amenities including a tennis court, jogging trail, and putting greenWelcoming, family-style corporate culture uniquely suited to fast-paced, entrepreneurial, and motivated individuals

Keywords: Futurex, Pflugerville , Search Engine Optimization (Seo) And Digital Marketing Analyst, Professions , Pflugerville, Texas

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