Chief Marketing Officer

Company: Legendairy Milk
Location: Pflugerville
Posted on: August 2, 2022

Job Description:

The CMO at Legendairy Milk will play an instrumental role in the daily operations and strategic management of all Marketing related activities. Reporting into the CEO, the CMO will support in the communication of all strategic priorities within the Marketing department to ensure projects are completed according to deadlines, serving as an agent for growth and operational excellence to accomplish defined business goals.

Responsibilities
- You'll drive growth at Legendairy Milk and build our marketing function and team.
- Oversee marketing pillars of creative, brand, e-commerce, performance (growth /
retention) to boost acquisition, engagement, and retention of existing users
- Develop, own, and manage the marketing strategy and roadmap across word-of-mouth,
referral, email, content, influencer / affiliate, retail, brand, creative, strategic partnerships
and lifecycle.
- Develop and manage our marketing budget, investing into initiatives that drive growth.
- Determine team org structure and needs - Lead hiring, onboarding and management of
new team members
- Manage the marketing team in-house as well as external parties/agency relationships
for the execution of a strategic marketing plan (i.e. PR, social, paid media)
- Craft innovative marketing ideas and execute marketing strategies and campaigns
- Develop initiatives around brand passion points, driving customers' experiences and
business goals
- Lead LM's content strategy (photo/video shoots, web, blog, social) to create and deliver
brand and product storytelling that connects the target audience
- Set goals and expectations for direct reports, align performance and rewards, address
performance issues, and hold staff accountable for successful results.
- Report on marketing and growth metrics to the wider team on a monthly, quarterly and
annual basis

The Ideal Candidate Will Have:
- Bachelor's degree or equivalent work experience, Master's degree a plus
- 7-10 years of digital marketing experience at fast-growing, user-centric companies
- 5+ years of experience in a leadership role, experience building and managing a
marketing organization
- Proven track record of leading and collaborating cross-functionally, managing a team and growing and leveling up team members
- Strong history of employee retention
- Demonstrated ability to partner effectively across the organization
- The ability to manage competing priorities, cope with rapid change and calmly adapt
when new, time-sensitive priorities arise unexpectedly
- Excellent communication and interpersonal skills
- Location for This Role: This role will be expected to be in-person for a minimum of 2
days per week in accordance with our hybrid work policy.
- Benefits: Health Insurance, Dental and Vision Insurance, 401k, Paid Parental Leave, and Tuition reimbursement

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