Chief Marketing Officer
Company: Legendairy Milk
Location: Pflugerville
Posted on: August 2, 2022
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Job Description:
The CMO at Legendairy Milk will play an instrumental role in the
daily operations and strategic management of all Marketing related
activities. Reporting into the CEO, the CMO will support in the
communication of all strategic priorities within the Marketing
department to ensure projects are completed according to deadlines,
serving as an agent for growth and operational excellence to
accomplish defined business goals.
Responsibilities
- You'll drive growth at Legendairy Milk and build our marketing
function and team.
- Oversee marketing pillars of creative, brand, e-commerce,
performance (growth /
retention) to boost acquisition, engagement, and retention of
existing users
- Develop, own, and manage the marketing strategy and roadmap
across word-of-mouth,
referral, email, content, influencer / affiliate, retail, brand,
creative, strategic partnerships
and lifecycle.
- Develop and manage our marketing budget, investing into
initiatives that drive growth.
- Determine team org structure and needs - Lead hiring, onboarding
and management of
new team members
- Manage the marketing team in-house as well as external
parties/agency relationships
for the execution of a strategic marketing plan (i.e. PR, social,
paid media)
- Craft innovative marketing ideas and execute marketing strategies
and campaigns
- Develop initiatives around brand passion points, driving
customers' experiences and
business goals
- Lead LM's content strategy (photo/video shoots, web, blog,
social) to create and deliver
brand and product storytelling that connects the target
audience
- Set goals and expectations for direct reports, align performance
and rewards, address
performance issues, and hold staff accountable for successful
results.
- Report on marketing and growth metrics to the wider team on a
monthly, quarterly and
annual basis
The Ideal Candidate Will Have:
- Bachelor's degree or equivalent work experience, Master's degree
a plus
- 7-10 years of digital marketing experience at fast-growing,
user-centric companies
- 5+ years of experience in a leadership role, experience building
and managing a
marketing organization
- Proven track record of leading and collaborating
cross-functionally, managing a team and growing and leveling up
team members
- Strong history of employee retention
- Demonstrated ability to partner effectively across the
organization
- The ability to manage competing priorities, cope with rapid
change and calmly adapt
when new, time-sensitive priorities arise unexpectedly
- Excellent communication and interpersonal skills
- Location for This Role: This role will be expected to be
in-person for a minimum of 2
days per week in accordance with our hybrid work policy.
- Benefits: Health Insurance, Dental and Vision Insurance, 401k,
Paid Parental Leave, and Tuition reimbursement
Keywords: Legendairy Milk, Pflugerville , Chief Marketing Officer, Executive , Pflugerville, Texas
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here to apply!
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